After months of financial difficulties, the Grand Conclaves of the Free Cities have bitten the bullet and accepted sponsorships for new Dawnbringer Crusades.
The opportunity has been taken up by several companies, the most prominent being Ulgu’s Various Protective Necklaces (or UlgaVPN for short). They offer a range of affordable talismans that purport to hide you from even Sigmar’s gaze (note from the Order of Azyr: There is no hiding from Sigmar’s gaze).
The sponsorships vary in magnitude, with some only requiring that the sponsor’s emblem be emblazoned on the crusade’s banners. Others require the regular reciting of a pre-written speech, and will immediately withdraw their support if this condition is not met. This has resulted in the decimation of several crusades, who must pause mid-battle in order to fish out their scripts.
As time goes on and the benefits of such sponsorships become clear, more companies are entering the market themselves. Other sponsors include the drug delivery service HelloSlaanesh, leyline building resource Kroakspace, and Raid: Shadow Legends.